Capabilities
The full arsenal
Every tactic Ad Ops HQ deploys, organized into three groups.
Media and Targeting
- Contextual (content and keywords)
- Behavioral retargeting
- Site retargeting
- Native content
- Video pre / mid / post roll
- YouTube video
- Facebook and social video
- Social display
- Connected TV
- Programmatic audio
- Digital out of home
- Mobile geo fencing
- Addressable geo fencing
- Mobile conversion zones
- Event targeting
- Smart boundary and pixel audiences
- Email marketing services
Search and Creative
- Pay per click management
- Search engine optimization
- HTML5 display creative
- Video production
- Custom lead pages
- Responsive website design and development
Strategy and Management
- Media buying and planning
- Campaign management and optimization
- Ecommerce support
- Analytics and reporting